Starting a new company to winterize boats in Introduce Yourself Posted November 26, 2015 Our rubric indicates that we have 4 demographic questions, and 8-10 survey questions. We have the demographic questions because as a group, we guess that our demographic (customer market) typical buyer would be a middle aged man with an above average income. However, we are open in interviewing different types of people so that we can conclude for sure who our market is. Like I said earlier, we are a group of college students who have little or no knowledge about boat owners. Our given task for our project is to figure out which components (how much should a company base their price on, if a company should specialize in indoor or outdoor services, what important parts or components do we need to know about when it comes to winterizing a boat, etc.) The question asking how often you use the boat, gives us an idea on if having a boat in Canada is practical or not. We are not professionals or specialists when it comes to dealing with boats and we do not have many connections or sources for our survey. We turned to forums so we could get better knowledge on owning a boat, what the procedures are to taking care of it in the winter and if it is easier and cheaper to winterize your own boat or better to be done professionally.