i have used the rockets for several years now and i also still have quite a bit of the strips in the freezer from 2 seasons ago(i bought a couple of boxes when the vhs became a concern) and to be quite truthful i use the rocket waymore then the real deal...i have fished with meat for many many years and it was hard to be convinced to switch out and i can say it has definately been a pleasant surprise,,,its just one of those baits that works well in all conditions. depths speeds etc..the glows are fantastic and the colour selection is well thought out too...if you can get one tune it to your style of fishing or speed and you will see for yourself how well they do catch kings...i have tried the baitrix( whole herring and anchovie) and with very limited success...it could just be my way of fishing but the rockets definately have put more fish on the line then any other artificial i have tried to this day...hope this helps....