I my opinion, the advent of the internet has a lot to do with it.
For example, we've all had days when every lure we put down gets hit, other days, nothing gets touched. .. So i go out one sunny Saturday and pound the snot out of the kings on a glow frog spoon. Chances are, if the bite was hot, most any green spoon in the zone would draw strikes, but I ran the frogs.. I post pics here and tell you the glow frogs are hot, a ton of members read my post, Sunday morning, 50 boats are out running glow frogs...... they catch fish, post pics here, and the "hot glow frog saga" continues... By Monday afternoon, the local tackle stores are sold out of glow frog spoons..
Funny thing is, the guys running other spoons, flashers, dodgers, j plugs, and meat rigs caught fish too.......
welcome to " the age of information overload"